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Google Ads is an online advertising platform that allows you to display targeted ads to potential customers searching on Google and other websites. You can define specific demographics, interests, and keywords to ensure your ads reach the people most likely to be interested in what you offer. Google Ads helps by driving traffic to your website, increasing brand awareness, and ultimately generating leads or sales.
While Google Ads offers a range of features, getting started is easier than you might think. There are beginner-friendly tools and resources available, including free certifications from Google. It is, however, time consuming which is why Mercury Digital offers expert management services to help you create targeted campaigns, manage your budget, and track your results for optimal performance.
The beauty of Google Ads is that you control your budget. You only pay when someone clicks on your ad, allowing you to manage your spending effectively. Google Ads even offers features to optimise your budget based on your specific goals and target audience. Here at Mercury Digital, we don't take a percentage of your Ad spend. Instead, we have a fixed monthly management fee with no lengthy contracts so you can manage your budget easily and effectively.
Absolutely! Google Ads provides detailed analytics that allow you to track clicks, conversions (such as sales or sign-ups), and see exactly how your campaign is performing. This data is crucial for optimising your strategy and maximising your return on investment (ROI).
Mercury Digital are Google Ads specialists dedicated to helping businesses of all sizes achieve their online marketing goals. We understand the intricacies of Google Ads and can help you navigate the platform effectively. We offer tailored campaign creation, budget management, performance monitoring, and expert advice to ensure your Google Ads campaigns deliver maximum impact.